COLOR
THE INFINITE PALETTE

Color is synonymous with Benetton. Today our collections feature more than fifty hues for knitwear, featuring a colorful mix of designs and patterns.

 

United Colors of Benetton Identity Color
A YELLOW THREAD

The colorful revolution of Benetton sweaters began in the sixties, when Luciano and Giuliana Benetton had the intuition to produce and market a yellow sweater, unusual for those times.

 

United Colors of Benetton Identity Color
DYED GARMENTS

The desire to experiment in the field of colors is endless. In the sixties, Benetton had the intuition to produce sweaters in neutral tones, coloring them only later based on the order itself. It was an enormous commercial success.

 

United Colors of Benetton Identity Color