Benetton looks to Paris for the faces of its passers-by

The windows of the United Colors of Benetton shop in Place de l’Opéra, in Paris, were transformed into a big photo shoot open to all. The models were the passers-by and residents of the city where, from the 9th to the 11th of November 2018, they participated in a project set up by Fabrica, perfectly timed to Paris Photo, the world-renowned international art photography fair.
Over 280 portraits were shot by Oliviero Toscani, Settimio Benedusi and the team of Fabrica photographers, set up at the two photo sets on display for the occasion in the shop windows.
The goal was to create a sort of visual map of the Paris population, as one of the most ethnic cities that is influenced by the entire world, by blending together the shots from three Parisian days.
The portraits were then projected on a large scale on two windows, while another one played host to Wanted Creativity: 35 portfolios were openly presented and read by Toscani and the Fabrica team.