Benetton Group celebrates Earth Day

On April 22, Benetton Group will also celebrate Earth Day. This year over one billion people in 192 countries will take action to protect our shared environment and to raise awareness about the need to conserve our planet’s natural resources.
Respect for the environment is, in fact, a philosophy that has permeated the company’s culture for decades. Today Benetton Group initiatives in the field of environmental sustainability are not isolated, but are part of a medium-term circular economy strategy, aimed at improving the sustainability of the production process, gradually limiting the amount of raw materials and energy used and reducing outgoing waste and losses.
For example, the United Colors of Benetton brand is one of the leaders in the Detox rankings, created by Greenpeace to recognize brands that have made significant progress in reducing the presence of harmful chemical substances. In addition, the company has reduced CO2 emissions generated by road transport by over 25 per cent.
Among the company’s most recent actions, in 2017 Benetton Group became a member of the Better Cotton Initiative (BCI), the largest programme in the world dedicated to cotton sustainability. Since becoming a member, a growing percentage of the cotton used to make the group’s collections is being grown and harvested by farmers trained to minimise the use of fertilisers and pesticides, use water and soil in a sustainable way and adhere to the principles of equity in labour relations.
In 2017 Benetton Group also joined the Sustainable Apparel Coalition (SAC), the alliance for sustainable production that includes brands and retailers as well as producers of fashion, footwear and textiles. As a result, starting in 2018, the company has started using the Higg Index, a set of tools designed to measure the social and environmental impact of production.