spring 2018 collection

United Colors of Benetton’s Spring-Summer 2018 campaign abounds with daisies, roses, carnations and sunflowers. Worn by men, women and children – on their heads, in their hands, around their necks, in their breast pockets – the new collection speaks of the eternal dilemma of gender, which is not binary, but has infinite nuances. It is a style that is simultaneously punk, chic, hippie and casual. A way of dressing that is more than global, it is the ultimate in freedom and creativity, a message for the whole world, for everyone, regardless of religion, sexual orientation or age.