a declaration of love
for Italian style
A new knitwear concept that pays homage to the location where United Colors of Benetton got its start in 1965: a tribute to the first pullover product that takes up “in house” knit, made entirely in Italy, thanks to the relocation of 36 knitting machines at the Treviso headquarters.
Clean and neat lines that streamline the body for a perfect fit, seamless knit, quality yarn (90% merino and 10% cashmere) and a versatile palette of colors.
Made with revolutionary Whole Garment Technology, a knitting technique that eliminates wasted wool, TV-31100 has a low environmental impact. It will be available starting in October, in a limited edition, in six colors: black, green, brick red, blue, purple and yellow.