One square.
Millions of humans.
Three interactive cubes.
Millions of humans.
Three interactive cubes.
In support of the ‘clothes for humans’ campaign, three peculiar United Colors of Benetton “cubes” will bob up in Milan from 23 to 25 September.
Come to Piazza XXV Aprile and experience an unusual multimedia and sensorial event: pop in and tell us all about your emotions in person and help is in changing the character of the entire city.
How can you participate? Enter our cubes – dedicated to our three ‘dress up’, ‘dress down’ and ‘dress to move’ lines – answer the questions that appear on the display and express your reaction. The result will be a real map of Milan’s emotions, which you can also share on your social networks.
Learn more at cube.benetton.com
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