United Colors of London

Forget the smoky greyness of London – the British capital has never been so colourful. From September 14, to coincide with the start of London Fashion Week, United Colors of Benetton will open a pop-up store in Selfridges, Oxford Street.
 
The world famous shopping destination will host the new Benetton corner in London, in the very same street where last summer the brand from Treviso opened the doors of its latest flagship store at 89 Oxford Street, near the new Tottenham Court Road Elizabeth Line station.