Passion for color and the desire to reinterpret one of the brand’s pillars, knitwear, with an innovative edge. This combo is behind the new United Colors of Benetton collection in collaboration with fashion designer Stella Jean.
The Italian brand’s experience in knitwear joins forces with the Rome-based designer’s vibrant patterns, combining Italian style with traditional textiles from the southern hemisphere.
THE BASIC ELEMENTS OF THE PERFECT STELLA JEAN LOOK
The element of memory
Italian spirit, tradition, family
The element of joining forces
Navajo tribe original designs
The element of insight
Artisan accessories
Social engagement and an awareness of women’s potential are fundamental elements of the partnership between Benetton and Stella Jean. The designer has always worked with local communities in developing countries, while in October 2015 the Benetton Group launched the Women Empowerment Program, a long-term sustainability program aimed at supporting the empowerment and legitimacy of women around the world. The capsule will be on sale from the beginning of December 2016 in selected United Colors of Benetton stores and online at benetton.com.
