After Istanbul and Düsseldorf, Rome welcomes our new store format, brimming in technology, color and Italian flair. Color, light, knitwear and innovation let the new flagship store stand out in via del Corso 413, in the heart of the Eternal City.
Highlighting the store is a peculiar light system, designed by architect Tobia Scarpa, which headlines all our new sales points. “The lighting, made up of the three elements of Disco, Nón-Lá and Light Strips, create a light quality that lets the colors of the exhibited objects convey their cheerfulness. The originality of this project comes from the use of a source of diffused light, both direct and indirect, as well as the diffusion of linear light for innovative retail technique,” says the architect.
Inspired by natural backdrops, such as the Italian style, the shop’s interior offers up a welcoming atmosphere where the design, vibrant and bright, has the product stealing the show through its system of extremely flexible, easy-to-install and user-friendly furniture.
Stop by and see what’s in store in via del Corso 413, Rome.
Hello Rome! New Flagship Store
