The new format of United Colors of Benetton stores lands in Germany.
After London and Padua, Düsseldorf, in Königsallee 83 is the new home of our flagship store, as an innovative concept which works in technology, essence and Italian flair.
The entrance features a large LED wall, where the Fabrica product display is projected. The interior is made up of warm furniture and material that’s both elegant and natural, stemming from a knack for Italian flavor, what with its Venetian terrazzo floors and classic ceilings and coffers.
The store is laid out on a single floor with 700 square meters, which hosts the United Colors of Benetton collections for women, men and kids as well as the Sisley women’s collection. The most innovative aspects of the store are the knitwear theater, the digital display for customer use and a desk instead of the classic cash register which promotes the blending of online and in-person interaction.
Hallo Düsseldorf! New flagship store
