Some of Toscani’s most famous campaigns for Benetton portray children: from the photo of a newborn baby with its umbilical cord still attached – which became the cover of the first issue of COLORS magazine – to the Girasoli catalogue, in which all the models were disabled children from a German treatment centre, and the iconic image of an angelic-looking white child embracing a black child whose hair is shaped into devil’s horns.
From 18-21 January 2018, during Pitti Immagine Bimbo, Florence’s Palazzo Strozzi will host an exhibition of pictures of children taken by the photographer from the eighties through his latest campaign. Displayed on a three-metre wide reel in the Palazzo Strozzi courtyard, the last images will be those Toscani took for the Benetton Kids Spring/Summer 2018 collection.
The Benetton Kids Spring 2018 Collection marks a return to the brand’s origins: clean, essential design, focus on colours and “back to basic” style. A modern and easy concept that is all about practicality, sense of colour and quality knitwear for kids everywhere. This cheerful fashion takes inspiration from American campus style, Breton stripes and the brand’s heritage, celebrating the global spirit that is United Colors of Benetton’s hallmark.
